Here's how to pull dynamic Instagram content into your Klaviyo emails:

Step-by-step setup

1. Create an RSS feed from your Instagram account using an RSS feed generator, or Instagram's Basic Display API (Instagram's older/legacy API has been deprecated and no longer works). A common alternative is a third-party app like Klaviyo technology partner Foursixty, which is built specifically to generate Instagram feeds. How to use Instagram content in emails

2. Add the feed to Klaviyo as a custom web feed:

   • Go to your account name (bottom left) > Settings > Other > Web feeds
   • Set up your web feed using the XML/RSS URL your generator produced

3. Insert custom HTML into your email template to pull in the feed dynamically. Add an HTML block to your template and use code like:

<div>{% for item in feeds.FEED_NAME.rss.channel.item|slice:":3" %}
<table style="display:inline-block; margin-left:auto; margin-right:auto">
  <tbody><tr><td style="width:150px; text-align: center;">
    <a href="{{ item.link }}">
      <img style="max-width: 150px; height: auto;" src="{% if item|lookup:'media:content'|lookup:'0'|lookup:'@url' %}{{ item|lookup:'media:content'|lookup:'0'|lookup:'@url' }}{% else %}{{ item|lookup:'media:content'|lookup:'@url' }}{% endif %}" />
    </a>
  </td></tr></tbody>
</table>
{% endfor %}</div>

Replace FEED_NAME with the name you gave your feed (e.g., Instagram_Feed). This example pulls in the 3 most recent posts — adjust |slice:":3" to show more (e.g., |slice:":6"). How to use Instagram content in emails

Important gotchas

• Preview won't show your feed. Instagram feeds won't render in Klaviyo's in-app preview — always send a test email to your own inbox to verify it looks right. How to use Instagram content in emails
• Access tokens expire. If you use the Basic Display API directly, you'll need to refresh your access token regularly or the feed will break. Troubleshooting your Instagram web feed in emails
• This requires custom HTML/code. Klaviyo's support team can't build or edit your custom template code — if you're not comfortable with this, work with a Klaviyo Partner. How to use Instagram content in emails
• Want captions or dates too? You can extend the HTML to pull in additional fields from the feed (captions, publish date, etc.) — just adjust the code accordingly.

If your feed stops working

If you already have a feed set up and it suddenly breaks, it's likely relying on Instagram's deprecated Legacy API. Check by going to Settings > Other > Web feeds, clicking your Instagram feed, and hitting Preview — an error there confirms the issue. Troubleshooting your Instagram web feed in emails

From our experience: most brands find it faster and more reliable long-term to use a dedicated third-party feed generator (like Foursixty) rather than maintaining raw API tokens themselves, since Instagram changes its API requirements periodically.